This workbook is designed for anyone looking to elevate their video marketing game, whether you're just starting out or want to improve your existing video strategy. Here's a breakdown of who would benefit:

1. Small Business Owners

If you run a small business and want to make the most of video marketing but don’t have a dedicated marketing team, this workbook will help you strategize, create, and promote your videos effectively on a limited budget.

2. Content Creators / Influencers

For solo creators or influencers who want to grow their audience and engagement, this workbook provides a roadmap to consistently create videos that resonate with your followers and help you achieve your goals.

3. Marketing Managers

If you're managing video content for a brand or company, this workbook helps you streamline the planning process, from goal setting to execution, making your video campaigns more cohesive and impactful.

4. Startups

If you're in the early stages of your business and trying to build awareness, this workbook is perfect for developing a video marketing strategy that can help you connect with your target market and drive early growth.

5. Entrepreneurs / Coaches

If you’re offering a service (e.g., coaching, consulting) and want to use video to build authority, demonstrate expertise, and convert leads, this workbook will help you create a plan that aligns with your business objectives.

6. Anyone Looking to Learn Video Marketing

Whether you're new to video creation or want to refine your approach, this workbook will guide you through each essential phase, from ideation to promotion, helping you learn the key principles of successful video marketing.

While this workbook provides valuable tools for a wide range of video marketers, there are some cases where it may not be the best fit. Here’s who this workbook isn’t for:

1. Professional Video Production Agencies

If you already have a full team of videographers, editors, and strategists handling your video marketing, this workbook might be too basic or broad. You likely already have well-established processes and resources for video creation.

2. Large Enterprises with Dedicated Marketing Teams

For big corporations with expansive marketing departments and extensive resources, this workbook is designed for individuals or small teams, so it might not address the complex workflows or advanced strategies needed at the enterprise level.

3. People Looking for Quick Fixes or Instant Results

Video marketing takes time to show results, and this workbook is built around a sustainable, step-by-step approach. If you’re looking for a “hack” or “shortcut” to fast success, this workbook might not be the right fit for you.

4. Those Seeking Advanced Video Production Techniques

If you’re already a seasoned video creator or have advanced skills in production, editing, and post-production, this workbook focuses more on strategy and planning rather than technical execution. You may want to seek more specialized resources on specific production skills.

5. Anyone Looking for a "One-Size-Fits-All" Solution

Video marketing is highly dependent on your specific goals, audience, and resources. This workbook provides a flexible framework, but it's not a rigid template. If you prefer a cookie-cutter approach with little room for adaptation, this might not align with your style.

6. People Without a Clear Vision or Business Goal

This workbook assumes that you have a general idea of your business or personal brand goals. If you’re unsure about your goals or need help defining your overall business direction, you might need to work on those fundamentals first before diving into video marketing.

The workbook is $39.99 and the workshop is TBD

While I have plenty of free video content available on YouTube about video marketing and production, this workbook is a game-changer because it’s the first time I’ve compiled everything you need in one organized, accessible, and structured format. Here’s how this workbook stands apart:

1. A Linear, Step-by-Step Guide

On YouTube, I dive into specific topics, but this workbook offers a clear, structured roadmap to follow. It’s designed to take you through the entire process of creating and executing a video marketing strategy—from defining goals to promoting your content. It’s not just a series of disconnected videos; it’s a cohesive, linear guide you can follow at your own pace.

2. Comprehensive and Organized Content

While my YouTube videos give you individual tips and strategies, this workbook pulls everything together in one place. You get worksheets, exercises, and templates that help you implement the strategies and techniques discussed in the videos. It's your one-stop-shop to keep everything organized and actionable.

3. Designed for Deeper Engagement

The workbook is meant for active learning—it’s not just about watching videos passively. You’ll be writing, brainstorming, and planning as you go, giving you the space to implement the strategies immediately. It's built to help you think through your unique needs and execute your ideas effectively.

4. Extra Value: Templates, Checklists, and Resources

The workbook comes with exclusive templates, checklists, and planning sheets that I’ve never shared in my YouTube videos. These resources are designed to save you time and help you stay on track while creating your video marketing content.

5. No Distractions or Interruptions

With YouTube content, you're often jumping between videos or dealing with ads and distractions. With this workbook, you get a focused, distraction-free environment to sit down and work through your entire video marketing plan in one go.

6. At Your Own Pace

While YouTube videos are available whenever you want to watch, the workbook allows you to work through the material at your own pace, set deadlines, and really focus on each step without rushing. You can revisit sections as needed and adjust your plan as you go.

Live training will be coming soon

Yes! This workbook is still a great fit, even if you don’t have a business yet. Here’s why:

1. Perfect for Personal Branding or Side Projects

If you’re building a personal brand, starting a blog, or working on a side project, this workbook helps you apply video marketing to grow your audience and visibility. The strategies and exercises are designed to help you define your goals and market yourself effectively, whether you're a freelancer, content creator, or just exploring new opportunities.

2. A Roadmap for When You Launch

Even if you’re not ready to launch your business yet, the workbook will help you prepare in advance. You’ll be able to define your target audience, plan out video content, and understand what resources you’ll need when you do get started. By working through the steps, you’ll be ahead of the game when you’re ready to launch your business or project.

3. Building a Foundation for Future Business

If you have plans to start a business, this workbook is a great way to build a solid marketing foundation. You can develop a clear vision of how you want to use video marketing to connect with customers once you launch. By understanding your audience and refining your goals early on, you’ll be in a stronger position to attract attention when your business goes live.

4. Create Content for Hobbies, Skills, or Passions

If you're looking to create videos around your hobbies, skills, or passions (whether that's cooking, travel, fitness, tech, etc.), the workbook will help you define your content strategy and understand how to effectively promote yourself, even if you're not running a traditional business.

5. Learn the Basics Before You Dive In

Even if you don’t have a product or service yet, the workbook will teach you the essential principles of video marketing. You'll get a solid understanding of how to plan, create, and promote video content, which will be valuable when you're ready to monetize or launch your business in the future.